It is well-known that the contemporary architects, being part of a numerous architectural community, search for strategies to differentiate and distinct them. Some of those architects redefine their architectural team, directing it towards the services. Others create brand strategies, providing their architectural projects a cohesive element, an imaginary framework, which is capable to offer identification.
The course aims to focus on the existing strategies, analyzing theoretical texts and chosen architectural projects of specific architectural firms. The theoretical material (texts, videos. etc) will be in English, so the Erasmus students can follow the course.